October 24, 2010

Next Attraction: Love and Other Drugs


 Love and Other Drugs is an upcoming 2010 comedy-drama film directed by Edward Zwick, based on the non-fiction title Hard Sell: The Evolution of a Viagra Salesman written by Jamie Reidy. This film is Zwick's second film in comedy-drama genre, the first being About Last Night.... It stars Jake Gyllenhaal and Anne Hathaway.

A salesman competes in the cutthroat world of pharmaceuticals to hawk a male performance enhancement drug. Gyllenhaal's character will play the Pfizer-pusher who meets Anne Hathaway's character during one of his sales calls

Principal photography for the film began in the Pittsburgh, Pennsylvania region on September 21, 2009. The city was chosen for its atmosphere, rich medical history, the state's tax incentive program for film productions, and the area's experienced crews. McCandless, Squirrel Hill, Fox Chapel, Sewickley, Aliquippa, and Brownsville have been used as locations for the film, as well as Mellon Arena, Jane Street in the South SideOmni William Penn Hotel, The Capital Grille, and Station Square. Pittsburgh doubled as Chicago for some scenes.[2] A section of the Mon-Fayette Expressway (Pennsylvania Route 43) in Washington County was used for scenes on November 15–16, delaying traffic. A helicopter was used for filming and 40 to 50 vehicles were brought in for the shoot.[3] Trailers and tents were set up on the campus of Ringgold High School while filming took place on the Expressway. An area was set aside for actors waiting to film their scenes. between 17th and 18th streets, the

Directed by Edward Zwick
Produced by Edward Zwick
Scott Stuber

Marshall Herskovitz

Charles Randolph
Pieter Jan Brugge
Screenplay by Edward Zwick
Charles Randolph
Marshall Herskovitz
Story by Jamie Reidy (Book)
Starring Jake Gyllenhaal
Anne Hathaway
Music by James Newton Howard
Cinematography Steven Fierberg
Editing by Steven Rosenblum
Studio Regency Enterprises
New Regency

Stuber Pictures

Bedford Falls
Distributed by 20th Century Fox
Release date(s) November 24, 2010 (2010-11-24)
Country United States
Language English